Shop at Baker's and Support Midland!

Shop at Baker's and Support Midland!

Baker’s is committed to giving back to the community — and supporting Midland University has never been easier! Through the Community Rewards Program, Baker’s generously donates a portion of each of your purchases to Midland.

Registering is easy. Simply enroll your Baker’s Plus card in Baker’s Community Rewards and designate Midland as your charity of choice. Every time you use your Plus Shopper’s Card, you’ll support Midland University students. It’s that simple!

Here’s how to support Midland through the Community Rewards program:

  1. Visit
  2. Click on “Create an Account” (for new enrollments). If you already have an account but have not designated a charity, click “Sign In” using your username and password and skip to step 5.
  3. Sign up for a Baker’s Community Rewards Account by entering your email address and creating a password. Then, add your ZIP code to select your favorite store and agree to the terms and conditions. You will receive a confirmation email to thank you for registering.
  4. Enter your Baker’s Plus card number or alternate ID information and click “Save.”
  5. Click on “Enroll Now” under the Bakers Community Rewards section.
  6. Enter your contact information and click “Save.”
  7. Enter NPO number JY958 or select Midland University from the list and click “Enroll” to confirm.

Once you have enrolled, you will see Midland University on your account summary page in the Community Rewards section.

Thank you for your support! If you have any questions about this program or how to enroll your Baker’s card, please contact Kim Taylor at